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HDFC Securities Becomes First to Use Facebook Messenger For Mutual Fund Transactions

HDFC Securities Becomes First to Use Facebook Messenger For Mutual Fund Transactions

India’s largest private sector bank HDFC turns into the First Indian bank which has just started offering mutual fund transactions through Social networking platform Facebook Messenger.

HDFC securities, a subsidiary of HDFC Bank launch a theme called “The Pace of Innovation” which is organized to develop and give instinctive and significant digital solutions to customers and this effort, is in line with the vision.

This specific element, apart from mutual fund investments, facilitates a brief dispaly of total portfolio holding, getting the latest stock quotes and opening an account.

Here’s a manual for how this functions:

– Go to Facebook Messenger and scan for hdfcsec.Arya

– Can open an trading account

– Post login, one can finish Mutual Fund exchanges including investments(SIP/Lumpsum) and redemption(Partial/All)

– Portfolio holding view is accessible

– No login required for look into suggestions and stock statements

“We need to be the place the clients are. Today, online life is a way of life proclamation and we intend to make speculations a piece of our clients’ way of life. Through this conversational style of contributing, we are testing our clients to put resources into a dialect they comprehend and not become involved with securities exchange languages,” said Digital Strategy and Analytics Head, Nandkishore Purohit.

Adding to this Nandkishore said that through such developments, we are giving a commonplace stage to contributing as well as, we are likewise giving a period free and a comprehensive (portfolio status, look into, stock statements) window to do as such.

“We are getting ready for the next generation of investors who are enthusiastic to try out various new channels for participating in markets,” he added.


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