Get Top latest market news, Stock Market Views, Stock Market Updates and analysis on stock, derivatives, commodity and IPO markets. Get all Stock market news, BSE, NSE, Sensex Nifty, world markets, Indian markets, stock recommendation, Dalal Street, Day trading, futures, options, SEBI, market news, Business and other Financial News.

Parag Milk Foods Launches Ready-To-Eat Gulab Jamun and Rasgulla, forays Indian sweets market

Parag Milk Foods Launches Ready-To-Eat Gulab Jamun and Rasgulla, forays Indian sweets market

Parag Milk Foods Ltd, leading producer and marketer of dairy-based branded foods in India, recently launched two ready-to-eat Indian desserts, Gulab Jamun and Rasgulla, made from 100% pure cow ghee and cow milk under the brand Gowardhan. As in a press release the company has announced its foray into the Indian sweets market which is around 7,000 -8,000 Crores in value.

Parag Milk Foods has a strong dominance and solid history of innovation, specially in its cheese category, which has enabled it to strengthen its value added products (VAP) category that made up two-thirds of its overall revenue in FY18.

With the entry into the ready-to-eat Indian desserts category through the introduction of the beloved desserts of all Indians, the company plans to further strengthen its VAP category.

Devendra Shah, Chairman, Parag Milk Foods Ltd. said, “The market for the Indian “sweets category” is extremely large. In this category, Gulab Jamun and Rasgulla are the two most popular Indian desserts, with nearly every store in the country serving some version of them. We have introduced these two products on a small scale which we will gradually scale up across India. Although, we have started by introducing the regular range in Indian sweets that consists of Gulab Jamun and Rasgulla, we plan to introduce Mysore Pak, Shahi Gulab Jamun, etc in the future. We are excited to bring this range of desserts to the market.”

Gowardhan Gulab Jamun and Gowardhan Rasgulla is currently available in 1 kg pack packaging at Rs. 190/-. The product has been launched on a pan india level, with the primary focussed markets for Gulab Jamun being West, North and South India, while that for Rasgulla being North and East India.

Leave a Reply

Your email address will not be published. Required fields are marked *