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Wipro acquires Filipino Largest Personal Care Company Splash Corporation

Wipro acquires Filipino Largest Personal Care Company Splash Corporation

Wipro Consumer Care and Lighting, a wholly owned subsidiary of Wipro Enterprises, recently made an official announcement via press release that it has signed a agreement to acquire Splash Corporation, a Philippines-based personal care products company.

Splash had a turnover of $80 million last year and it’s among the top five firms in its category in Philippines. Splash’s brands include SkinWhite (body lotions), Maxi-peel (exfoliants) and Vitress (hair conditioners).

Vineet Agrawal, CEO, Wipro Consumer Care and Lighting and Executive Director Wipro Enterprises said in a press release, “This is an exciting milestone for us – given our Vision of being among the top 3 players in Personal Care in Asia. Splash gives us a market leading position in the Philippines, which is one of the strong economies in the region and a formidable personal care market. Brands of Splash overlap with and complement our portfolio. I see tremendous opportunity to further leverage the strengths of our manufacturing, R&D and sourcing for Splash brands. Splash has a strong and stable management team. They have built this business over the years. I find the team very passionate and entrepreneurial in nature.”

Commenting upon the acquisition, Dr Rolando B Hortaleza, CEO and founder, Splash Corporation said, “I am very glad that Splash is now part of the Wipro family. This gives us immediate access to resources and markets that will help us fuel faster and enable us to unlock the true potential of our brands. Furthermore, Wipro shares our focus of building strategy with local consumer insights, as well as an emphasis on driving operational efficiencies. We are confident that with Wipro’s marketing expertise and its international distribution network, we will significantly expand our geographical presence and take our brands to new heights.”

“This acquisition enables us to grow Wipro brands in Philippines market by leveraging Splash’s distribution strength across market segments. Splash’s brands can be expanded further to other international markets where Wipro has a strong footprint and brands have latent equity. Splash brands are not only strong in the Philippines, but also have tremendous equity in multiple international markets like Indonesia, Vietnam, Hong Kong, Middle East and Nigeria.” said Nagender Arya, Regional Director (East Asia, Africa and Europe), Wipro Consumer Care.

Wipro Consumer Care has significant presence in India, Malaysia, Indonesia, Vietnam, China, Taiwan, Hong Kong and Middle East, with 8 production plants in India and 7 overseas.

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