As part of its marketing and brand building strategy to boost and encourage exports, TVS Motor Company recently made an announcement of its sponsorship tie up with Bangladesh Football Federation (BFF) for a period of two years. As a first step, the official FIFA World Cup Asian Qualifier jersey for the Bangladesh team featuring TVS Motor Company branding was handed over to the Captain Jamal Bhuyan and to the rest of the team.
As per the strategic association, TVS Auto Bangladesh, distribution partner for two wheelers of TVS Motor Company, will be sponsoring the national team for the next two years through World Cup Qualifier, Asian Cup Qualifiers, International Friendlies and the BFF Intercontinental cup. TVS Auto Bangladesh will also sponsor the Bangladesh Premier League where 13 top football clubs participate in the national level tournament.
Commenting on the association, R Dilip, senior vice-president, TVS Motor Company, said, “We, at TVS Motor Company, have always been committed to driving initiatives which resonate strongly with the youth of Bangladesh — who form a substantial chunk of our customer base. We are happy to associate with the Bangladesh Football Team and encourage their endeavour towards making a mark on the international platform. While this is our first association with Football in the country, we have a long history of supporting sports in Bangladesh—our key market,”
Elaborating on the association, Ikram Hussain, managing director, TVS Auto Bangladesh, said, “It gives us immense pleasure to become the official sponsor partners of the Bangladesh National Football Team. Football is the second biggest sport in Bangladesh in terms of fan following which draws interest across the country from diverse age bands and has unparalleled reach. TVS Motor has always focused on strategies that based on the target audience and this association will resonate with our target group of two-wheeler customers.”
The association strated with The FIFA World Cup Asian Qualifier which is a two-day match between six regions. The first round is held in two segments. Six of the seven matches of the first segment was held on June 6, 2019 and the second segment of the first round will finish on June 11, 2019.