India’s Information Technology giant HCL Technologies recently made an official announcement that it has inked a multi-year contract with Cricket Australia (CA), the national governing body of Australian cricket, to further upgrade and improve its digital presence and impact. The company, however, did not disclose the financial transaction involved in the deal.
“HCL will help the Australian cricket’s governing body provide an elevated and immersive digital experience to cricket fans, players, partners, employees, and volunteers across the country and around the world, through CA’s digital offerings,” the company said in a filing to the Bombay Stock Exchange.
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As per the deal, the Noida-headquartered company will develop and implement its scale digital methodology to enable Cricket Australia to unite and inspire their cricket community through advanced digital platforms.
It will also engineer a digital core ecosystem for Cricket Australia through a compo-sable platform that will be modular, auto-scalable, data-driven and experience-centric.
Cricket Australia, the national governing body for the game in Australia, has an online audience exceeding 2 crore across the world per year and has established and build its position as the number one sports destination in Australia throughout the summer, achieving a record unique Australian audience of 0.29 crore in January 2019 alone.
HCL Technologies has worked with Manchester United and Volvo Ocean Race as well.
HCL will manage and execute Cricket Australia’s suite of digital products that will lead the way in Australia for digital consumption, including properties such as the Cricket Australia Live App, cricket.com.au, bigbash.com.au and community cricket applications such as MyCricket and community.cricket.com.au.
Commenting on the development, Cricket Australia CEO Kevin Roberts said, “HCL, as our official digital technology partner, will help take our digital offerings to the next level and allow us to better connect with and inspire communities through cricket.”
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“We are thrilled to partner with Cricket Australia and believe that this partnership will serve as a blueprint for organisations worldwide who are exploring technology platforms that can scale existing value chains into ecosystem-centric business models, resulting in inspiring and exceptional experiences,” said Michael Horton, HCL Executive Vice President and Country Manager, Australia and New Zealand.