Fast-moving consumer goods Giant CavinKare made a surprising announcement at the launch of disinfectant brand Bacto-V for cleaning and sanitizing gadgets and high-touch surfaces under its initiative to avoid and eradicate the spread of COVID19.
Bacto-V usually known as Bacteria to Viruses and the FMCG company in a statement has made considerable claims that the disinfectant has the capacity and effectiveness to destroy 99.9 percent bacteria and viruses from the surface areas.
The company has launched two variants for cleaning smart mobile phones, Personal Computers and laptops, Television remotes, gaming consoles and devices, toys, and other electronic gadgets. Bacto-V Multi-Surface Disinfectant main goal is to quickly disinfect touchable surfaces where the virus can stay for long hours including metal, glass, door knobs, and even car interiors that can lead to deadly and viral infections.
CavinKare said in a press release that this BActo-V will be acting more than a Home Hygiene Product product and also will help fight viruses and bacteria.
Venkatesh Vijayaraghavan, director and chief executive officer – personal care and alliances, CavinKare said, “All of a sudden, this pandemic has shown us the importance of cleaning and disinfecting in day-to-day life in order to reduce the spread of illness. We felt that the launch of Bacto-V is a logical extension to our already launched sanitizers in our fight against COVID-19.”
Both the products will be available to consumers across different online and offline retail platforms – Kirana shops, modern trade stores, and e-commerce websites like Amazon and Flipkart. The multi-surface disinfectant spray is available in SKU of 180 ml at ₹120 and 250 ml at ₹165. While the gadget disinfectant is available in 100 ml at ₹249.
As per the given hygiene issues following the Global pandemic, the majority of fast-moving consumer goods companies have been trying hard and consistently launching new health care products targeted to this fragment. Recently, last month FMCG Major ITC has launched two new products – Savlon Surface Disinfectant Spray and a new hand sanitizer Savlon Hexa.