Tata Motors today said it has gone into a exclusive three-year association with the BCCI under which its Dynamic compact SUV Nexon will be an official accomplice for the well known T20 competition the Indian Premier League (IPL).
The latest edition of the IPL will kick start on April 7, 2018.
“We are charmed to have Tata Nexon as an official accomplice of the IPL. Having a main Tata mark on board is an incredible demonstration of the IPL. We anticipate conveying awesome incentive to both the brand and the organization,” VIVO IPL Chairman Rajeev Shukla said in an announcement.
Tata Motors would use the IPL to grandstand and showcase all the latest cars in the stadiums. It additionally plans to turn out with on-ground engagement plans over the span of the competition.
“We are on an aggressive and proactive growth curve currently and would like to ride on the cricket wave to further build more trust and strengthen our brand among the younger customer groups,” Tata Motors President Passenger Vehicle Business Unit Mayank Pareek said.
The company has big plans to capture the audience attention on ground, on-air and across digital space, he added.”We hope to drive value from this strategic partnership and association,” Pareek said.