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Parag Milk Foods launches ‘Go Protein Power’ a 100% vegetarian protein product

The company is India’s largest private dairy with milk processing capacity of 2 million litres per day.

Parag Milk Foods Ltd, one of the leading marketer and producer of dairy-based branded foods in India, as of late unveiled ‘Go Protein Power’, another protein product in the health and nutrition market.

As per the organization, Go Protein Power is a 100% vegan protein that is made in India.

“It contains easily digestible protein made from cow’s milk which helps in building lean muscle as well as repairs muscle and tissue. It is quality tested at every stage and hence, poised to be of high quality and purity. It is currently available in Mumbai in packs of 200 grams & 400 grams,” it said.

Commenting on the development, Devendra Shah, Chairman, Parag Milk Foods Ltd, said, “Go Protein Power is a milk based protein with the essential components such as nutritional value, taste and texture that make up a protein supplement. The high quality of ingredients is what sets the product apart from the brands that are currently available in the market. With changing lifestyles, there is growing interest towards nutrition and consumers are becoming increasingly health conscious. We now have Go Protein Power which is a source of better protein that will help consumers meet their optimal nutrition intake despite today’s busy lifestyle.”

Going ahead, India’s milk production is expected to outperform global production and grow at similar 4.2 per cent CAGR going ahead to 185 million MT per annum/507mn litres per day and surpass EU to emerge the largest dairy producer by 2020. It is expected to improve in value terms at 15 per cent CAGR to Rs 9.4 trillion over FY16-20.

The company is betting big on its 100 per cent vegetarian protein product as the country’s sports nutrition segment is estimated at Rs 1,500 crore and given the increase in number of health clubs and fitness centres.

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