Apollo Tyres have inked a 5-year deal with Sachin Tendulkar, making the legendary cricketer as its first celebrity brand ambassador. With this, Apollo Tyre brand aims to strike a strong bond with global audience, especially the youths and teenagers.
Leading tyre maker Apollo Tyres, which has been recently betting big with its sponsorship of the Leading English Premier League brand Manchester United over the last five years, has now appointed Sachin Tendulkar as brand ambassador for a period of five years.
One of India’s Leading Tyre manufacturer Apollo Tyres has roped in Sachin Tendulkar as its brand ambassador for a period of five years. This is the first time that the company has associated with a celebrity as the face of its brand.
For Apollo Tyres, this association with Manchester United and Tendulkar is in line with its new and unique brand strategy to explore, penetrate and reach out and engage with its target audience locally as well as internationally. The brand new face of Sachin Tendulkar will help the company leverage on his fan following and popularity as a sports icon to drive home the company’s own message of making every journey a safe and inspiring one.
Neeraj Kanwar, Vice-Chairman and MD, Apollo Tyres Ltd., said, “Building the Apollo brand to its true potential is key to our growth. By securing Sachin Tendulkar’s association with our brand, we have embarked on an exciting journey together. I am sure this partnership will help us go the distance.”
Tendulkar is known globally as a sports icon, much as what Apollo Tyres is attempting to do. Tendulkar being a car enthusiast also gels well for Apollo Tyres.
Apollo Tyres also has a strong presence in European market with the sponsorship of the German Bundesliga, with its association with Borussia Monchengladbach. In India, it has a presence in the Indian Super League (ISL), being the principal sponsor of Chennaiyin FC, and in the I-League, with its title sponsorship of Minerva Punjab FC.