Marico Limited, one of India’s leading fast-moving consumer goods companies, has made a new foray into the vegetable and fruit hygiene category with the launch of Veggie Clean, made with a unique mix of 100% safe ingredients. With the main vision to help and strengthen the country’s fight against the Covid-19 pandemic, Marico Limited is diversifying its play in the health and hygiene segment.
FMCG major Marico Limited on Thursday declared its big-bang entry into the vegetable and fruit hygiene and cleanliness segment, with the dispatch of ‘Veggie Clean’, a vegetable cleaner.
Given momentum concerns encompassing contamination and sicknesses, Marico Limited has forayed into the vegetable and organic product cleanliness classification with the dispatch of Veggie Clean which sterilizes new produce like fruits and vegetables.
The organization guarantees that Veggie Clean helps expel germs, microorganisms, synthetics, waxes and soil present on the outside of foods grown from the ground – aside from mushrooms- – without leaving any buildup, delayed flavor impression or smell.
Veggie Clean will be accessible across current retail outlets and web-based business directs in two SKUs (Stock Keeping Units) – 200 ml and 400 ml for ₹149 and ₹289 separately. The organization asserted that the arrangement doesn’t contain any unsafe additive, and is liberated from cleanser, chlorine, and liquor.
Customers can drench and hand focus on the new produce the arrangement made of one capful of Veggie Clean and two liters of water and afterward flush the produce in running water a few times for around 30 seconds.
“While hand, body, home and kitchen cleanliness is practically speaking and utilization propensities are additionally developing gradually along with ongoing Covid-19 pandemic situation, guaranteeing total sanitation of our new produce is as yet constrained to just washing them with water. To overcome this issue with an imaginative arrangement, Marico has propelled first-of-its-sort vegetables and fruit cleaner,” it clarified.
The arrangement doesn’t contain any hurtful additive, is without cleanser, sans chlorine, and liquor free, the organization said. It tends to be utilized to clean a wide range of vegetables and organic products, with the exception of mushrooms.
Talking on the recent product launch, Koshy George, Chief Marketing Officer, Marico Limited, stated, “We are seeing a huge paradigm shift in customer buying behavior, purchasing patterns and utilization designs are progressively being focused on close to home and local cleanliness. Remembering this, we have propelled Veggie Clean made with 100% safe fixings, an industry-first advancement that will assist purchasers with sterilizing their foods grown from the ground by evacuating contaminations that might be available on a superficial level. With this dispatch, we plan to fill a current gap in our product portfolio and especially in the cleanliness fragment.”
FMCG Giant Marico Industries Forays into Hand Sanitizer Market; Launches ‘Mediker’ under its Trusted Hygiene Brand
With the expanded spotlight on wellbeing and cleanliness items, Marico as of late entered the hand cleanliness domain with the dispatch of Mediker hand sanitizer in India and hand sanitizer and hand wash in Bangladesh.
It plans to keep investigating more up to date roads in the health and wellbeing segment, cleanliness, and nourishments segment in different theologies in the near future.