PVR Limited is opening its first 12-screen multiplex in New Delhi. The 12 Screen Superplex flagship property with IMAX and 4DX at Vegas Mall, Dwarka is the biggest by PVR in India so far. PVR recently also ventured into Sri Lanka.
PVR Cinemas has recently launched a Mega 12-screen Superplex at the Vegas Mall in Delhi’s Dwarka city. It is the largest property of the chain till date in the National capital region with 1,850 seats, while the screen count remains second to the Noida Logix theater. An estimated Rs. 70 crore was spent on the property by PVR.
The Superplex features one IMAX screen, one 4 DX screen, two luxury LUXE auditoriums, seven traditional auditoriums, and one kids-playhouse auditorium.
“Dwarka houses one of Asia’s largest townships and boasts several couples with double income but hasn’t had a multiplex until now with people traveling to West Delhi or Gurgaon to watch movies,” said Gautam Dutta.
As far as investment in large-format cinema is concerned in particular with combating the risk from over-the-top video streaming sites, Dutta said the chain of the exhibition had developed to meet new challenges.
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Supporting the argument, PVR Cinemas, in a media statement, said, “In India and globally, producers have respected the release windows and kept a sacrosanct gap between the theatrical release date and the date of release on all other platforms, i.e. DVD, DTH, TV, OTT etc.”
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Multiplex owners also believe the experience of watching a film on the big screen will always be an attraction that will bring film lovers to theatres.
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In 2017 PVR Cinemas, India’s largest and most premium film exhibition company marks its 20th year in business by introducing PVR PRIVILEGE, a class-leading loyalty program for its ever growing patron base (currently at 75 million). The loyalty program offers members an enriched array of first class redemption opportunities and enhanced benefits. To support the launch of PVR Privilege, PVR is offering Food & Beverage vouchers of the same value as the activation fee, so that the membership is at zero cost to new members at its 131 properties nationwide comprising of 600 screens.