Sajjan Jindal backed JSW Group has set up India’s largest and fully automated coil coatings facility with an annual capacity of 25,000 kilolitre (KL) and state-of-the-art fully automated only water-based decorative paints plant in India with 100,000 kilolitre (KL) annual production capacity.
JSW Group has recently made a big bang entry into the ₹42,000-crore organized paints business in India with the launch of JSW Paints.
JSW Paints is a greenfield project backed by ‘technology, automation and scale’. The company main goal is to be among the top three players in the next five years.
The new venture will manufacture and promote both industrial coatings as well as decorative paints.
INDUSTRIAL PAINTS
In industrial coatings, JSW Paints has commenced operations with coil coatings.
In the decorative paints segment, the company will offer a range of water-based paints for interior and exterior walls and wood and metal.
According to industry estimates, India’s organised paints industry is expected to cross ₹50,000 crore in terms of money by 2020 with a compound annual growth rate of 15 percent.
DECORATIVE PAINTS
JSW Paints said it had made hardcore research and development about the market to understand developing customer dynamics and global scenario. It aims to be a significant player in the Indian paints sector.
“We have ensured that every aspect of the JSW Paints brand has a ‘Never Before Done’ quality and a promise to deliver true value to our consumers. We hope to be the preferred choice of millennial couples. JSW Paints aims to be the future of colour and painting for Indian homes,” Parth Jindal, MD, JSW Paints, said.
“We aim to be among the top three paints players in the next five years. Our ‘any colour one price’ ensures great value for consumers and price transparency, and gives them choice of colours for their homes,” A.S. Sundaresan, joint MD & CEO of JSW Paints, said. A statement said the group aims to make a comprehensive offering for consumer homes through steel, cement, furniture and paints.
The $13 billion JSW Group is one of the respected conglomerate which are operating in the core sectors of steel, energy, cement and infrastructure and now foraying into paints business in India with the launch of new venture JSW Paints.