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Mahindra Introduces Subscription-based Ownership Experience Model On All Its Cars in Partnership with Revv

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Mahindra has now unveiled a subscription-based initiative in association with Revv for retail clients. With it, purchasers have the decision of an adaptable proprietorship approach for Mahindra traveler vehicles. More or less, you utilize another vehicle without purchasing or claim one.

Creative financial models entering market by Auto sector. Indian grown company making paradigm shift on financing models to lure end customer by launching new ways of pushing their inventories on the road.

Prominent car makers such as Maruti, Hyundai, and Mahindra are launching car subscription services wherein you can subscribe to a brand new car on a fixed monthly rental without any down payment. Another product industry shifting to services!

Mahindra membership plan is accessible for KUV100, XUV500, XUV300, Scorpio, TUV300, Marazzo and Alturas G4. Plans run for a time of 1 to 4 years if there should arise an occurrence of another vehicle.

This also brings age old Accounting method of leasing vs owning generally used by corporate for big equipment financing. First time we see the same been used for Indian Retail consumers.

The membership value begins at Rs. 19,720 every month for KUV100 NXT comprehensive of protection and routine support charges in the city of Bangalore. This value changes relying upon which city you utilize the membership plan in.

Last week, we announced the launch of a connected car service subscription management platform. The joint solution from Tech Mahindra and Sigma Systems will drive the digital experience on new connectivity services for consumers of the automobile manufacturer.

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At the point when least membership period closes, the vehicle can be returned, or it very well may be purchased from the organization at a pre-decided charge. Mahindra aims to increase car sales with the launch of these subscription plans in India.

Not sure the sustainability and what other collaborative and aggregator models coming the way. But indeed with as low as 25k per month a person can own a car without further liabilities.

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I think it’s a brilliant move, especially since the millennial’s don’t want to commit to EMIs to buy new cars, and look for higher flexibility. This might just work I believe. I give an example below to illustrate:-

Hyundai Creta: Subscription: Rs17,492 monthly rental for five years inclusive of road tax and Good and Services Tax.

Ownership: Rs 2.7 lakh down payment with a 5 year EMI of Rs. 19,000

Which one would you go for?

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