Tata Global Beverages today said it will soon launch its Premium natural mineral water brand Himalayan in the US market.
Himalayan is presently accessible in India and Singapore.
The mineral water mark “will now enter the US market in a planned manner, through an understanding marked by its subsidiary with Talking Rain Beverage Company, the producer of Sparkling Ice seasoned shining waters to convey and showcase the brand,” Tata Global Beverages (TGB) said in an announcement.
This makes Himalayan one of the principal premium Indian FMCG brands to focus on the more extensive American gathering of people, the organization said.
Ajoy Misra, Managing Director and CEO, TGB stated, “Were cheerful to be collaborating with Talking Rain Beverage Company for a staged dispatch of Himalayan in the US Multi billion dollar market. The quality of their dissemination system and classification aptitude will enable the brand to make a solid invasion into the US market.”
This understanding will give Himalayan the advantage of Talking Rains broad go to market and execution abilities in the US, which synergise well with TGBs item mastery and advertising capacity, the organization said.
Himalayan water is a superior source water, from an immaculate and flawless underground moving stream aquifer, which is around 400 feet underneath the surface, in the foothills of the Himalayas.
“We are pleased to report a vital union between Talking Rain and Tata Global Beverages,” said Marcus Smith, President of Talking Rain Beverage Company.
“Since 2012, we have worked tirelessly to make a solid and vital direct-store-conveyance dissemination organize, including more than 300 distributors in the US. We anticipate assuming an instrumental part in the fruitful US market segment for Himalayan pure natural mineral water,” Smith added.