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Varun Beverages acquires PepsiCo India’s Franchisee Rights for Bihar

Beverages producer, manufacturer and distributor Varun Beverages is locking in to extend its range and invasion into niche markets in India. The organization reported the procurement of franchisee privileges of PepsiCo India in the state of Bihar on Thursday.


Following the advancement, the stock took off by more than 4 for every penny to Rs. 686.90 for each offer on BSE on Thursday. The stock has outlined a surge of more than 60 for every penny on the bourses in the previous one year.

On finishing the securing of the franchisee rights for PepsiCo India in Bihar, the organization will turn into a franchisee for PepsiCo products in around 20 states and 2 Union Territories in India. The organization had gained the franchisee privileges of PepsiCo’s sub-an area alongside getting the manufacturing facilities and franchisee rights for Chhattisgarh in December 2017.

The organization had recorded a huge development in its benefit after tax for the second quarter of financial year 2018. The PAT of the organization developed from Rs. 4.51 crore in the second quarter of fiscal year 2017 to Rs. 50.14 crore in the second quarter of fiscal year 2018. On a yearly front, the organization had posted a surge of 23.13 for every penny in its PAT in the financial year 2017 on a year-on-year basis.

VBL appreciates more than 25 years of key relationship with PepsiCo and records for ~47% of PepsiCo’s refreshment deals volume in India (as on Q3CY17). Notwithstanding India, it is available in Nepal, Sri Lanka, Morocco and Zambia. In the licensed areas, VBL takes care of the demand delivery for PepsiCo, while PepsiCo owns the trademark and takes care of demand creation. With PepsiCo planning to consolidate its business in India, VBL may emerge as the preferred partner, further expanding its reach.

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