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Radico Khaitan signs Jacqueline Fernandez & Kartik Aaryan as Brand Ambassador for Liquor Brand Magic Moments

Abhishek Khaitan, Jacqueline Fernandez, Karthik Aaryan, Magic Moments, VERVE, Radico Khaitan, brand, brand ambassadors

Kartik Aaryan and Jacqueline Fernandez share some magic moments




Radico Khaitan Ltd, the biggest Indian spirits organization, has selected glitz diva Jacqueline Fernandez and current heartthrob Kartik Aaryan as the brand ambassador for their top notch brand “Magic Moments”. The on-screen characters will endorse Magic Moment’s whole portfolio comprising of Magic Moments, Magic Moments Remix, Magic Moments VERVE and Electra run as the brand hopes to strengthen its situation as the category leader.

A standout amongst the best actress in recent times, Jacqueline has a new and excited appeal, synonymous to the free liveliness of the brand. Kartik, a rising star, typifies the present trying millennial, who needs to experience every minute minus all potential limitations, characteristic for the energy of Magic Moments.

Managing Director of Radico Khaitan Mr. Abhishek Khaitan, MD, Radico Khaitan said, “We are extremely delighted to have Jacqueline Fernandez and Kartik Aaryan representing Magic Moments. With this association we aim to further strengthen our position in the Indian market and take our brand to the next level. Magic Moments is targeted for the youth and those who are young at heart. Jacqueline and Kartik are the perfect embodiment of what we stand for – distinctive flavor with a confident and sparkling personality.”

Talking on her new job and proclivity for the brand, on-screen character Jacqueline Fernandez said,” It is energizing to be related with Magic Moments, a brand that has faith in giving unforgettable experiences. It embodies youthfulness, excitement, zeal, free spiritedness and inspires its consumers to live each and every moment.”

Youth icon and Bollywood actor Kartik Aaryan stated, “As a brand, Magic Moments promises everything that a fantastic life should be like – fun, enjoyment, zest and, above all, zing. Being a part of this brand makes me feel like I am part of everyone’s magical moments which are being woven together by the Magic Moments Brand.

Mr. Amar Sinha, COO, Radico Khaitan included, “The premium and super premium market is developing in this class in India. Our new communication aims to be a strong youth oriented, represented by trendsetters Jacqueline and Kartik. As part of the brand association, Jacqueline and Kartik will feature in a new Campaign, ahead of the festive season”.

Launched in 2006, Magic Moments is a millionaire brand under Radico Khaitan and as of now is the biggest offering brand in its class in India and eleventh biggest offering brand on the planet. Magic Moments Remix – an extension of Magic Moments brand which was introduced in the flavoured category in 2008 is available in 8 exciting flavours – Orange, Green Apple, Lemon, Chocolate, Raspberry, Lemon & Ginger and Cucumber & Kafirlime, Grapefruit & Watermelon.

The brand has been stretched out in the top notch section with Magic Moments VERVE and in prepared to drink segment with Magic Moments Electra.

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