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Zee Entertainment launches online ad platform Zeemitra. com, for small retail advertisers

Zee Entertainment launches online ad platform Zeemitra. com, for small retail advertisers

Zee Entertainment Enterprises Limited (ZEEL), a leading media & entertainment powerhouse, has announced the launch of zeemitra.com, a first of its kind online platform to democratise advertising on television by going directly to small retail advertisers.



Zee Entertainment (ZEEL) has launched an online advertising platform called Zeemitra.com for small and retail advertisers to advertise on Zee’s TV channels. Clients of the stage will have the capacity to publicize on Zee TV, Zee Cinema and Zee News crosswise over 15 of ZEEL’s key markets like Mumbai, Maharashtra, Delhi NCR, UP, Punjab and so forth. ZEEL will likewise offer an in-house creative team for advertisers to make TV creatives in motion graphics, and promote this platform through offline sales as well.

Zeemitra.com will utilize a calculation to prescribe a ‘perfect channel mix’ from 52 Zee stations (counting general general entertainment, regional news, lifestyle, short films, movies etc) to advertisers to achieve their intended interest group. ZEEL professes to have a span of 686 million watchers over its bunch of channels.

Zee Media Financials Overview

Zee Media reported consolidated revenues of Rs 170 crore in the quarter ended September 2018 (Q2FY2019), which is an improvement of 35% over the same quarter last year and an increase of 9% over the preceding quarter. Its ad revenues were at Rs 149 crore and subscription revenues Rs 13 crore for the quarter. Note that Zee Media now operates only in television broadcasting.

Zee Entertainment Recent Developments

A month ago, ZEEL and Reliance Jio marked a new arrangement, two months after a fallout over pricing agreements. Zee’s content, comprising of media and content from 37 live TV channels, is currently accessible on all Jio applications.

ZEE5 likewise just launched globally with a soft launch in more than 190 new nations, ZEE5 clients will have the capacity to stream all its desired content for its TV channels, and also Zee5 firsts. (It has additionally made its content accessible on Xiaomi TVs.)

Zee Entertainment Enterprises (ZEEL) entered into a content sharing partnership with Bharti Airtel. This development came within a month of ZEEL removing all content from Reliance owned Jio Digital Services.

While Zee Entertainment Enterprises Limited’s new Zee5 app is now among top 5 apps on the Indian Google Play app store’s top entertainment apps, the company is yet to disclose any details on subscriber numbers and revenues generation. That number will be disclosed at the end of Q2 FY 2019, i.e., September this year, said Punit Goenka, Managing Director and CEO of ZEEL. In a call with investors, Goenka discussed various aspects of Zee’s digital business, primarily led by Zee5, which is a combined and refreshed version of the media company’s two erstwhile offerings, OZee and Ditto TV.

Zee5 is set to launch a huge variety of fourteen original shows, dominated by Karenjit Kaur, a biopic of actress Sunny Leone.

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