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Airtel partners with Shemaroo to Live Stream Jagannath Puri Rath Yatra on Airtel TV App

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Bharti Airtel has made official announcement that it has joined hands with Shemaroo to live stream the Puri Rath Yatra on Airtel TV application, the company said in an official release on 4 July, 2019.

As to give a boost to ongoing company’s AirtelThanks customer rewards program, the company will provide its customers to view entire proceedings live on the go with Airtel TV app.

As part of its fast growing digital content catalogue, Bharti Airtel has recently forayed into an alliance with Shemaroo to LIVE stream the Puri Rath Yatra on Airtel TV application.

As part of Airtel’s refreshed AirtelThanks customer rewards program, all AirtelThanks customers on mobile and home broadband customers can now log on to view the Puri Rath Yatra from anywhere in India.

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Customers can enjoy world-class digital content experience on the all new version of the Airtel TV app, which now has a refreshed user interface that allows viewers to engage with the Airtel TV content more deeply with features like seamless viewing, easy discovery and wider content portfolio. Airtel TV app content can also be accessed via web on

Airtel smartphone customers across India can catch the entire proceedings LIVE on the go with Airtel TV app on the following dates and time:

• 4th July, Rathyatra: 7am to 6pm
• 12th July, Bahuda Yatra: 8am to 6pm
• 13th July, Sunabesa: 3pm to 11pm
• 14th July, Adharpana: 7pm to 10pm
• 15th July, Niladri Bije: 2pm to 10pm

“Devotional content is one of the most popular and fastest growing segments when it comes to digital content and we will continue to expand in this content segment through our strong focus on partnerships,” said Sameer Batra, CEO – content and apps, Bharti Airtel.

“This partnership to bring Puri Rath Yatra live on Airtel TV app is a testament to Shemaroo’s commitment towards all the devotees,” said Kranti Gada, COO, Shemaroo Entertainment.

Currently, Airtel TV caters its users by serving over 375 live TV channels along with 10000 TV shows and movies from India and across the World.

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