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Mumbai-based Afoozo and Bengaluru-based Cafe Coffee Day (CCD) have won the franchise bid to run and expand the Coffee Board-owned India Coffee House. Currently, with 15 outlets across India, directly operated by the Coffee Board, the proposed public-private model is aimed at giving the India Coffee House a face lift, turning it into a full-service franchise. The Coffee Board invited bids to establish and operate the outlets in July last year.

Café Coffee Day has launched its exclusive flagship concept, Coffee Day Square in Hyderabad.

Café Coffee Day has launched the first outlet of its exclusive flagship concept, Coffee Day Square at Jubilee Hills, Hyderabad. Its coffee menu consists of Single Origin Coffees and coffees prepared using alternate global brewing techniques. Each method includes a particular taste profile with a rich, deep combination of flavors. This includes Siphon, French Press and Pour Over. Exciting and refreshing coffee innovations also include beverages such as Espresso Express and Smoke-it-up Cold Brew.

Taking into consideration the universal trend of health being and wellness, the menu comprises a selection of beverages made with latest wellness ingredients like avocado, sea buckthorn, chamomile and more. Beverages such as Amazing Avonade, Zesty Coconut Mandarin and infusions like Tranquil Twist and Purple Berry Blast have been introduced in order to create a fine balance between wellness and health being, along with beverages like Cocoa Excess Shake and Maharaja Shake.

The Square complements the city’s rich Nawabi legacy by offering a royal and redefined coffee brewing, culinary experience and food menu options like spicy sweet dishes and signature meals for breakfast, lunch and dinner. They also serves finest variety of desserts with extensive range of celebratory cakes and pastries.

The Square also have on board three exotic varieties of cheese – Cheddar, Blue cheese, and Gouda. There are also exemplary cooking techniques like smoking and molecular gastronomy, correlated to global cooking trends and eating habits.

On the launch event Venu Madhav, chief executive officer, Café Coffee Day, said, “The Coffee Day Square which is an exclusive flagship concept from Café Coffee Day is a reflection of the newest and best in coffees and culinary experience.”

“Residents and foodies of Hyderabad can take delight in the innovative and refreshing beverages and appetising food items that it has to offer. The menu includes an eclectic mix of options, ranging from authentic to fusion to wellness to innovation at its best,” he added.

“We are going to take our guests on an elegant culinary world tour that will be a novel experience for many. We are very excited and happy to bring this concept to Hyderabad,” Madhav said.

Located in the prime neighborhood of Jubilee Hills on Road number 10, it also has ‘The Huddle Room’, which is an 8-seater full-fledged meeting room. Spread across 2,750 sq ft, the new Coffee Day Square can host 76 guests at a time.

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